![]() ![]() ![]() Like any other bookings made through Book on Google, users will get confirmation from the hotel and a short email from Google informing them about their booking. Once the booking is complete, the Google Assistant provides an overview of the details and allows the user to view the full reservation. If you’re looking for a specific hotel with dates in mind, you can say, “Hey Google, I want to book hotel Only You Boutique in Madrid for one night on November 1st.” From there, you can view availability, pricing and then easily reserve a room using your Google Pay (G-pay) credentials which solves the highest friction step of an online booking (especially in mobile devices) that is entering the credit card information. Making a reservation simply by speaking with your Assistant is simple. How does booking a hotel through Google Assistant work? In the metasearch engine industry, this concept is known as Facilitated Booking.Ĭonnecting your direct channel with the Google Assistant is possible thanks to Book on Google functionality, which shows one more time what a strategic tool this is for the future. This avoids potential friction and the risk of losing a client when they change website to complete their reservation (especially on mobile devices). Launched in the USA in late 2015, in the UK in 2016 and available in most European countries since 2018, Book on Google makes it easier for users to book online with a more seamless booking process, through a Google-hosted site designed to minimize friction and drop off. Book on Google – the technology that makes it all possibleīook on Google (BoG) is Google’s endeavour to enhance the user experience when searching for and booking flights and hotels. At Mirai, we are very proud to already have all our clients bookable using the Google Assistant. Google recently announced that people can now book hotel rooms through the Assistant on Android or iOS smartphones, and Mirai is one of the companies to offer hotels this new service. What could be better than offering your prices instantly in real time and allowing users to book your hotel through Assistant, the almighty voice technology app by Google that runs on both iOS and Android which is forecast to claim almost 50% of the assistant market share by 2020? The good news: You can now link your direct channel to Google Assistant This unstoppable shift in user behaviour is likely to shake up the traditional online distribution model, starting with OTAs who will have to reinvent themselves, and also direct channels that need to find their new place. The new priority now involves connecting your direct channel to the end user right from their first point of contact with the Internet, which increasingly means the voice assistants available on phones (like the Google Assistant or Siri) and home devices like Google Home or Amazon’s Alexa. Voice search poses a new threat for those who are lagging behind, but it also represents an opportunity for the more active businesses that are ready to act fast. We have come to yet another turning point where hotels are forced to “adapt or die” in the fight to defend and boost direct bookings. What seems unquestionable is that users will be searching the net very differently before too long. Certain studies have anticipated that voice will account for 50% of searches in under two years. It is becoming clearer that using voice commands to search for and book hotels is going to be disruptive in the hotel industry and will soon be changing the rules of the game. Just finished the Mobile World Congress, it is a good time to talk about a concept that had been nothing but speculation until now: booking through voice and what it means for the hotel industry. ![]() En español, en català, en français, em português. ![]()
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